Last month, the Secretary of State for Health and Social Care outlined his vision for:

  • stopping health problems from arising in the first place
  • supporting people to manage their health problems when they do arise

Find out more about the vision and read case studies showing examples of good practice in preventing health problems – https://www.gov.uk/government/publications/prevention-is-better-than-cure-our-vision-to-help-you-live-well-for-longer

“Prevention is as much about the kind of communities we live in, the lifestyle choices we make, and the quality of care we receive, as it is the contents of our medicine cabinets. It’s about detection, intervention and access to services and activities that can help maintain and sustain our good health.”

– Care Minister Caroline Dineage sets out the wider definition of prevention.

“Community pharmacists are increasingly empowered to give advice across a wide range of common illnesses. … Prevention’s time has truly come – and in our villages, towns and cities, community pharmacists and general practices are its vanguards.”

– Steve Brine, Minister for Primary Care and Public Health, on why community pharmacy is in the vanguard of the prevention agenda.

“Taking a prevention approach is core to what we do. We work alongside individuals and families and listen empathically to really understand and respond to the warning signs of emotional and physical distress. … We are brought in to stop things getting worse, to help people make decisions that protect and promote their physical and mental health, and help them lead the best possible lives.”

– Chief Social Worker Lyn Romeo on how prevention is “the bread and butter of social work”.

“The opportunity that we have now as a public health family is to embrace the energy and commitment of the Secretary of State, and to see more investment going into improving the public’s health. … This shift in focus is an exciting milestone and should signal a synchronised effort to place prevention at the heart of national and local government, and the NHS.”

– PHE Chief Executive Duncan Selbie’s take on the prevention vision.

“Predictive prevention involves the careful, targeted and consensual use of data to provide digitally enabled health improvement interventions in a way people are most likely to engage with and act on. … By continuing to combine behavioural science and digital innovations, we can actively encourage people to make healthier choices and take greater responsibility for their wellbeing.”

– PHE Director of Health Improvement John Newton on predictive prevention.